{"title":"Starter","description":"\u003cp\u003eIntro to this category and who it is for\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"tru-niagen-300mg","title":"Tru Niagen® 300mg","description":"\u003cp\u003eOur foundational 300mg daily serving is clinically proven to increase NAD+ levels by over 50% in most individuals. \u003c\/p\u003e\n\u003cp\u003eTru Niagen gives you the daily support you need to help your body manage the cellular demands of aging and stressors such as poor diet, excess alcohol consumption, overtraining, a sedentary lifestyle, immune stress, and excess sun exposure. \u003c\/p\u003e\n\u003cp\u003eOur award-winning, key ingredient, Niagen® NR (nicotinamide roboside), is backed by world-leading researchers, and currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).²\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"height: 19px; width: 100%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 24.511545%; height: 19px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/delicious-living-color_240x240_345a1304-e4d3-40ac-b0f3-fee6f54dfc3a_240x240.png?v=1726515371\" alt=\"Tru Niagen 300mg won the Consumer Choice Award, voted as a top supplement for those seeking a trusted solution for everyday wellness and cellular vitality.\" style=\"margin-bottom: 16px; float: none;\" width=\"184\" height=\"184\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.511545%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"153\" width=\"153\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/hwb_color_240x240_48af523b-5b51-46a4-8966-eaf57ff12882_240x240.png?v=1726515423\" alt='Tru Niagen 300mg earned the prestigious \"Most Beloved Brand\" title in 2023, celebrating our trusted role in enhancing wellness through cellular health support.' style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.511545%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0893\/1524\/6370\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727124445\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\" width=\"191\" height=\"191\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":43553894301869,"sku":"CTNUS3006030010","price":49.0,"currency_code":"USD","in_stock":true},{"title":"90","offer_id":43553894334637,"sku":"CTNUS3006090010","price":127.0,"currency_code":"USD","in_stock":true},{"title":"180","offer_id":43553894367405,"sku":"CTNUS3006090010-KIT","price":244.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/frame-312_3x-min.png?v=1725448147"},{"product_id":"tru-niagen-300mg-stick-packs","title":"Tru Niagen® 300mg Stick Packs","description":"\u003cp\u003eTru Niagen® Stick Packs deliver 300mg of Niagen® in a flavorless, mixable powder format. Clinically proven to boost NAD+ by over 50% and maintain elevated levels with daily supplementation. \u003c\/p\u003e\n\u003cp\u003eEnhanced with inulin, a good source of plant-based prebiotic fiber for gut health support, these convenient stick packs are made for life on the move. Mix into your favorite drink or smoothie, stash them in your gym or work bag—they're perfect for traveling light.\u003c\/p\u003e\n\u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).² \u003c\/p\u003e\n\u003cp\u003eNSF Certified for Sport®. Made in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"height: 121px; width: 38.938053%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 52.434457%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" width=\"137\" height=\"124\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45.318352%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"168\" width=\"168\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":43553894695085,"sku":"CTNUS3005030912","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_StickPack_3quarter_660x660_x3_690867d7-7f76-4807-b665-a622d0e12098.png?v=1764087879"},{"product_id":"tru-niagen-150mg","title":"Tru Niagen® 150mg","description":"\u003cp\u003eTru Niagen 150mg offers a starter-friendly strength in a smaller, easy-to-swallow capsule–making it ideal for those who prefer a gentler introduction to NAD+ boosting. This serving size works perfectly as a foundational starting point or add-on. Take two capsules for your daily serving of 300mg, or stack for an extra NAD+ boost when you need more. \u003c\/p\u003e\n\u003cp\u003e300mg (2 capsules) is clinically proven to increase NAD+ levels by over 50%. Our award-winning, key ingredient, Niagen® NR (nicotinamide roboside), is backed by world-leading researchers, and currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).²\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"120","offer_id":43553894006957,"sku":"CTNUS1506120010","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_150mg120ct_product_660x660_x2_b3d7e17b-580d-469c-9344-cc30a95873e9.png?v=1764087814"}],"url":"https:\/\/www.dev-v2.truniagen.com\/collections\/starter.oembed","provider":"Tru Niagen","version":"1.0","type":"link"}