{"title":"All Products","description":"","products":[{"product_id":"tru-niagen-300mg","title":"Tru Niagen® 300mg","description":"\u003cp\u003eOur foundational 300mg daily serving is clinically proven to increase NAD+ levels by over 50% in most individuals. \u003c\/p\u003e\n\u003cp\u003eTru Niagen gives you the daily support you need to help your body manage the cellular demands of aging and stressors such as poor diet, excess alcohol consumption, overtraining, a sedentary lifestyle, immune stress, and excess sun exposure. \u003c\/p\u003e\n\u003cp\u003eOur award-winning, key ingredient, Niagen® NR (nicotinamide roboside), is backed by world-leading researchers, and currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).²\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"height: 19px; width: 100%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 24.511545%; height: 19px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/delicious-living-color_240x240_345a1304-e4d3-40ac-b0f3-fee6f54dfc3a_240x240.png?v=1726515371\" alt=\"Tru Niagen 300mg won the Consumer Choice Award, voted as a top supplement for those seeking a trusted solution for everyday wellness and cellular vitality.\" style=\"margin-bottom: 16px; float: none;\" width=\"184\" height=\"184\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.511545%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"153\" width=\"153\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/hwb_color_240x240_48af523b-5b51-46a4-8966-eaf57ff12882_240x240.png?v=1726515423\" alt='Tru Niagen 300mg earned the prestigious \"Most Beloved Brand\" title in 2023, celebrating our trusted role in enhancing wellness through cellular health support.' style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 24.511545%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0893\/1524\/6370\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727124445\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\" width=\"191\" height=\"191\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":43553894301869,"sku":"CTNUS3006030010","price":49.0,"currency_code":"USD","in_stock":true},{"title":"90","offer_id":43553894334637,"sku":"CTNUS3006090010","price":127.0,"currency_code":"USD","in_stock":true},{"title":"180","offer_id":43553894367405,"sku":"CTNUS3006090010-KIT","price":244.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/frame-312_3x-min.png?v=1725448147"},{"product_id":"tru-niagen-1000mg","title":"Tru Niagen® Pro 1,000mg","description":"\u003cp\u003eOur clinical-strength 1000mg Tru Niagen Pro is the most researched daily serving, clinically proven to increase NAD+ by up to 150% and maintain elevated levels with daily supplementation. \u003c\/p\u003e\n\u003cp\u003eFormerly exclusive to physicians and athletes, this potent serving helps support whole-body cellular energy to optimize daily vitality and healthy aging. \u003c\/p\u003e\n\u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e²\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"height: 121px; width: 38.938053%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 52.434457%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"124\" width=\"137\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45.318352%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" width=\"168\" height=\"168\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"60","offer_id":43553856782509,"sku":"CTNUS5006060010","price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_1000mg_product_660x660_x2_20f35ce6-9d62-4e50-be29-4cd7e0b10bd0.png?v=1764087843"},{"product_id":"tru-niagen-immune","title":"Tru Niagen® Immune","description":"\u003cp\u003eImmune cells are metabolic powerhouses—they need NAD+ to help fuel processes required to defend against pathogens and coordinate cellular repair. During immune stress, your NAD+ levels can drop by 80%.*\u003c\/p\u003e\n\u003cp\u003eWithout adequate cellular energy, even optimal nutrition can't compensate. Tru Niagen® Immune addresses immune health at its cellular foundation.\u003c\/p\u003e\n\u003cp\u003eWith 150mg of Niagen® to restore NAD+ for cellular energy, plus VegD3® vegan vitamin D, fermented vitamin C, two bioavailable forms of zinc, and Theracurmin® highly absorbable curcumin. This formula supports resilience—supporting cells before and during challenges.\u003c\/p\u003e\n\u003cp\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003cp\u003e*Preclinical data\u003c\/p\u003e\n\u003ctable style=\"height: 121px; width: 38.9036%;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 99.9125%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" width=\"140\" height=\"140\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":43553894924461,"sku":"CIMUS1506030010","price":41.0,"currency_code":"USD","in_stock":true},{"title":"60","offer_id":43553894957229,"sku":"CIMUS1506030010-KIT","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_Immune_30ct_660x600_x2_75486e64-44eb-48b1-a223-926782e858ef.jpg?v=1763431943"},{"product_id":"tru-niagen-300mg-stick-packs","title":"Tru Niagen® 300mg Stick Packs","description":"\u003cp\u003eTru Niagen® Stick Packs deliver 300mg of Niagen® in a flavorless, mixable powder format. Clinically proven to boost NAD+ by over 50% and maintain elevated levels with daily supplementation. \u003c\/p\u003e\n\u003cp\u003eEnhanced with inulin, a good source of plant-based prebiotic fiber for gut health support, these convenient stick packs are made for life on the move. Mix into your favorite drink or smoothie, stash them in your gym or work bag—they're perfect for traveling light.\u003c\/p\u003e\n\u003cp\u003eOur key ingredient, Niagen, is backed by world-leading researchers, currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).² \u003c\/p\u003e\n\u003cp\u003eNSF Certified for Sport®. Made in the U.S. with globally sourced components.\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"height: 121px; width: 38.938053%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19px;\"\u003e\n\u003ctd style=\"width: 52.434457%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Niagen was awarded Best Ingredient Supplier in 2019, highlighting our dedication to providing a well-researched and trusted source for healthy aging support.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/nutritional_outlooks_bes_ingredients_supplier_240x240.png?v=1727352049\" width=\"137\" height=\"124\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45.318352%;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"168\" width=\"168\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0609\/2737\/7477\/files\/NI-Award-24-Europe-Winner-ol_240x240.png?v=1727352191\" alt=\"Niagen was honored as the 2024 Healthy Aging Ingredient of the Year, underscoring our ingredient’s proven ability to promote long-term cellular resilience.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":43553894695085,"sku":"CTNUS3005030912","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_StickPack_3quarter_660x660_x3_690867d7-7f76-4807-b665-a622d0e12098.png?v=1764087879"},{"product_id":"tru-niagen-150mg","title":"Tru Niagen® 150mg","description":"\u003cp\u003eTru Niagen 150mg offers a starter-friendly strength in a smaller, easy-to-swallow capsule–making it ideal for those who prefer a gentler introduction to NAD+ boosting. This serving size works perfectly as a foundational starting point or add-on. Take two capsules for your daily serving of 300mg, or stack for an extra NAD+ boost when you need more. \u003c\/p\u003e\n\u003cp\u003e300mg (2 capsules) is clinically proven to increase NAD+ levels by over 50%. Our award-winning, key ingredient, Niagen® NR (nicotinamide roboside), is backed by world-leading researchers, and currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).²\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMade in the U.S. with globally sourced components.\u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"120","offer_id":43553894006957,"sku":"CTNUS1506120010","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_150mg120ct_product_660x660_x2_b3d7e17b-580d-469c-9344-cc30a95873e9.png?v=1764087814"},{"product_id":"tru-niagen-pro-r-100mg-cx-use-only","title":"Tru Niagen® 100mg","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCX USE ONLY: Customer service is using these SKUs to fulfill CX requested orders\u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":45372938682541,"sku":"PHTNBNK-US-30-100-NSFS-RT","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/2023_04_TN_PDP_100mg30ctBottle_900x900_febe3890-c56c-45f5-8695-7bd14524399c.png?v=1764147505"},{"product_id":"tru-niagen-beauty","title":"Tru Niagen® Beauty","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eMeet the newest innovation from the most trusted brand in NAD+ science: Tru Niagen Beauty—the only U.S. beauty supplement powered by NAD-boosting Niagen®. This formula supports a healthy cellular foundation for skin, hair, and nails by combining patented NAD+ support with a precision blend of beauty actives.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to complement your healthy-aging routine, this comprehensive blend features 100mg of stack-ready Niagen® plus clinically studied ingredients including hyaluronic acid, astaxanthin, grape seed extract, vitamin E, and biotin—all known to nourish beauty from within.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eStart at the cellular level with Tru Niagen Beauty, designed to amplify your daily Tru Niagen routine for whole-body benefits, inside and out.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in the U.S. with globally sourced components.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Tru Niagen","offers":[{"title":"30","offer_id":45401166839981,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/0248\/5421\/files\/pdp_Beauty_30ct_660x660_x2_cf251da8-94ae-42ea-8f9f-423e304088a7_1.png?v=1764701715"},{"product_id":"niagen-nanocloud","title":"Niagen NanoCloud™","description":"\u003cp\u003eConsumer testing showed what consistent use of NanoCloud can do: visibly smoother texture, more even tone, and skin that feels intensely hydrated in as little as six weeks. Getting there required solving a problem most skincare brands haven't.\u003c\/p\u003e\n\u003cp\u003eDid you know? NAD+ precursors degrade in water-based formulas, breaking down before they ever reach your skin. Our scientists solved the stability problem—and that work became the foundation of the Niagen Skincare Innovation Lab. Each sachet keeps Niagen® stable and protected until the moment you activate it, delivering the same patented NAD+ precursor trusted in Tru Niagen supplements freshly and at full potency, every time.\u003c\/p\u003e\n\u003cp\u003eNiagen NanoCloud™ is a limited first release, and your experience is an essential part of what comes next. Each purchase is an invitation to join in on the process. 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